Established Since 2006
From concept to launch, AF creates digital experiences that attract clients and builds trust.
SERVICES | Website Design Branding Digital Design Webcare UK Based
Hi, I’m Caroline Dowse, creative strategist and founder of Arctic Fox Studio.
I have helped businesses just like yours build their brands, achieve their goals and elevate their presence with design that converts and systems that scale.
Beautiful, strategic websites – designed to convert.
Arctic Fox Studio Ltd has been established since 2006, with over 30 years of experience.
Or email me directly at caroline@arcticfox.studio
Beautiful, strategic websites – designed to convert.
Arctic Fox Studio Ltd has been established since 2006, with over 30 years of experience.
Or email me directly at caroline@arcticfox.studio
One Studio | Zero Fluff
Bringing Your Digital Vision To Life.
Since 2006, I’ve helped ambitious founders turn ideas into beautiful, high-converting brands.
Whether you’re launching, growing, or fixing a tired website, I work with you personally to make it happen.
Or email me directly at caroline@arcticfox.studio
One Studio | A Creative Haven.
Bringing Your Digital Vision To Life.
Since 2006, I’ve helped ambitious founders turn ideas into beautiful, high-converting brands.
Whether you’re launching, growing, or fixing a tired website, I work with you personally to make it happen.
Over 30 Years in the Design Industry.
Hi, I’m Caroline Dowse, founder & Creative Director of Arctic Fox Studio Ltd, where speed, precision, and standout design aren’t optional; they’re standard.
With 36 years in the design trenches and close to two decades running Arctic Fox, I’ve seen it all: what works, what looks good, and what turns heads and drives conversions. Clients don’t hire me because I’m just another designer; they hire me because I get it, brand strategy, business goals, tight deadlines, easy to work with, trustworthy and the results.
I build brands, websites, and digital systems that:
>>> Leap off the screen,
>>> Launch faster than your coffee order, only kidding,
(yes, I once built a whole website in 24 hours),
>>> Actually make text, visuals, and tech work together to sell, engage, convert.
My style: straight-talking, no fluff, no excuses. I’m not here to decorate. I’m here to help businesses like yours establish their online presence and refine their message, without the sleepless nights — unless they’re the result of excitement about your new site.
If you’re ready to skip the trial-and-error phase and partner with someone who delivers consistently, beautifully, fast, and smart, let’s connect. Linkedin
Full Branding +
Web Design & Build
Papaya Jewellery Ltd
Full Branding +
Web Design & Build
Westcountry Choppers Ltd
Full Branding +
Shopify Web Design & Build
oliviacroft.com
Full Branding +
Web Design & Build
Tendaba Camp – The Gambia
Full Branding +
Web Design & Build
Kimberley's Cuisine
Full Branding +
Web Design & Build
Redhat Capital PLC
Full Branding +
Web Design & Build
School Sport Partnerships in Salford
Full Branding +
Web Design & Build
PRS Ltd
Full Branding +
Web Design & Build
Revive Magazine
Just a few of our amazing clients
Trusted by clients local and across the globe: Olivia Croft / Papaya Jewellery / Westcountry Choppers / Revive Magazine / Tendaba Camp / Kimberley's Cuisine and many more...
Custom WordPress and Shopify sites built to reflect your brand and drive results.
SEO-ready, mobile-friendly, and designed to convert — without templates.
Logos, colour palettes, tone of voice, and full brand systems.
Whether you’re a new founder or in need of a rebrand — I’ll help you stand out for the right reasons.
From pitch decks and lead magnets to digital brochures and full charity event books for Amazon.
I create design assets that make you look as good as you sound.
Fully editable in Canva.
Email flows, AI integrations, chatbot setup, content engines and systems that do the work while you sleep.
I connect your tools so you don’t have to.
I can maintain and manage your site post-launch, including backups, updates, design tweaks, SEO reviews and plugin checks.
Simple monthly packages, no jargon.
Speed, search rankings and user experience are interconnected. We optimise your website to ensure it performs at its best.
I’ve been there
My story began nearly three decades ago.
During that time, I’ve developed a deep understanding of the ever-changing challenges and opportunities in the digital world.
Additionally, I utilise my expertise to deliver measurable business outcomes.
I can tell your story
I understand how businesses operate, and I comprehend how audiences think.
I work closely with you to bring your story to life in a way that aligns with your goals and captivates, inspires and engages website visitors.
Converting curiosity
I am a designer at heart, but my approach is about more than just creating visual impact.
I capture attention, build connections and contribute to your brand objectives.
I connect with the experts
I connect with other digital artisans dedicated to crafting exceptional experiences that engage and captivate your audience.
My passion for creativity drives me to deliver artful solutions that meet your needs and elevate your brand.
With a focus on innovation and attention to detail, I strive to transform ideas into compelling digital narratives that resonate with your target audience.
Trusted by clients across the UK
A few Testimonials
a dream to work with
Caroline is a dream to work with. Really professional, down to earth and practical.
Listened to our visions and put them to paper for us, well to screen!
Used the tone we requested for the blurb, and really honed in on hour brand, delivered what we wanted and on time.
Fab value for money. Thank you Caroline.
Louise D.
Practical Renewable Solutions LTD
Excellent Service for 17 years
We’ve been working with Arctic Fox Studio Ltd, and especially Caroline, for over 17 years now.
The service has always been excellent.
Caroline consistently delivers bespoke work, is incredibly easy to work with. She’s reliable, responsive, and always gets the job done.
Arctic Fox designed and built our website, which is not only beautifully designed but also functions as a key resource hub for our members.
Highly recommended if you’re looking for quality, consistency, and a truly dependable creative partner.
Dean G.
SNSSP
Consistently Delivers
I’ve been using Arctic Fox for a couple of years now, my experience has been nothing short of fantastic. Caroline truly listens to what I want and consistently comes up with great, innovative ideas that align with my vision.
What’s even more impressive is her willingness to adapt and evolve the project as it progresses.
Communication is easy and fluid, which makes collaboration a breeze.
She possess a deep understanding which has been invaluable for the success of my project. With such a reliable partner by my side, I’m committed to a long-term plan.
Mark R.
Westcountry Choppers Ltd
Arctic Fox Studio Ltd
A Practical, No-Nonsense Approach
